Waterkeeper Alliance Announces Spring 2012 SPLASH Series to Celebrate the Right to Clean Water
April Events Scheduled in Miami, Santa Monica, and Washington DC
New York, NY - Waterkeeper Alliance, the global voice for clean water founded by Robert F. Kennedy, Jr., today announced the locations of its Spring 2012 SPLASH Event Series, presented nationally by Toyota in partnership with national founding sponsor, KEEN. The Spring SPLASH Series will take place on three waterways around the United States; the first on Biscayne Bay in Miami, FL on April 14, with events to follow on Santa Monica Bay in in Santa Monica, CA on April 21, and on the Potomac River in Washington, DC on April 28. Each of the events will raise funds to support Waterkeeper Alliance, and its local Waterkeeper organizations, by engaging local citizens and clean-water enthusiasts in water-based activities like swimming, stand-up paddling, kayaking and boating.
“Recreational use of our waterways is one of the most important benefits of our work to protect the world’s waterways from pollution,” said Marc Yaggi, Executive Director of Waterkeeper Alliance. “We are thankful to Toyota for presenting this national program and helping to ensure everyone’s right to swimmable, drinkable, fishable water, and to KEEN for helping develop this important series.”
Each of the SPLASH Series events is designed to raise awareness and celebrate access to clean water with activities that the whole community can participate in and enjoy. A wide range of water-based recreational activities will be offered within each market thatappeal to individuals, community groups, families and school groups. “SPLASH Miami” invites children to enjoy interactive nature walks on the beach and in the shallow waters of Biscayne Bay while adults learn to stand-up paddle orparticipate in the competitive SPLASH swim relay; “Stand Up for Clean Water” invites Santa Monica area supporters to stand-up paddle races and demos in the Bay while friends and families enjoy an eco-DJ and other activities by the beach; and “Set Sail for Clean Water” features a sailboat race and pleasure sail up the beautiful Potomac River as supporters cheer on their team from the banks of the River.
“During the 40th Anniversary of the Clean Water Act in 2012, Toyota is proud to support activities that celebrate the important role that clean water plays in our lives,” said Patricia Pineda, Toyota Motor North America, Group Vice President, National Philanthropy and the Toyota USA Foundation.
“When we give people the opportunity to play in their local waterways, we connect their hearts and minds with the essential nature of clean water and empower them to help protect this precious resource,” said James Curleigh, CEO of KEEN Footwear.
For more information, please visit: http://splashseries.org/